Great user experiences can be correctly seen as the backbone of any high performing website. The user experience is what determines whether there will be an increase in the bounce rates or whether the conversion rates will go up. Investing more in lovely user experiences is considered crucial since more and more companies are taking up the idea and making it work for them.
For this reason, you can’t afford to be left in the dark as others move on with strategies that seem to help them win customers’ hearts time and again.
Even though creating a better UX is proven to help your website’s conversion rates, it’s not always that easy. That’s why this article presents a list of the best ways to improve your UX, so go ahead and check it out:
1. Educate your users
How is this supped to improve the user experience and make the conversions go up? Well, one thing you are sure about is that users constantly seek information that is important to them. By presenting customers with the right information, you reduce their anxiety, improve user trust, and prove the value of the product in offer.
2. Clear call to action
The CTAs on your website should be as clear as possible so that the users understand the benefits of clicking them. Most users don’t want to spend a lot of time trying to understand what you have to offer, so make it easy for them. In addition to that, the checkout process should be simple and straightforward to lower the abandonment rate.
3. High-quality Images
The web is a place that offers a great visual experience, which makes it so exciting. Your shoppers will surely appreciate high-quality images with more details, as that helps them visualize what they expect.
Ensure that you have the most important photos shot from multiple angles as they provide more information that way.
4. Fast page loading speeds
No one likes a site that has slow loading speeds, and that is something that you can testify to as well. To prevent potential customers from skipping your website, be sure to improve the loading speed as that greatly improves their experience.
5. Use credibility symbols
We all have some fears when visiting new commercial websites, as we are not sure of what to expect. Things like customer testimonials, a good site layout and more can, however, help to clear some of these issues.
Adding credibility symbols from watchdog associations such as the BBB, as well as payment security services like Verisign can make the UX of your site even better.
Poor user experience will surely lower the conversion rate of your site. The above-discussed points can, however, save you from such trouble. That’s why you should prioritize investing a lot in improving the user experiences as great results will come from that.